Goodbye, Sudan. An entire species gone.
Last week, as a world, we watched the passing of our last male Northern White Rhino, Sudan. His family had foraged and flourished for well over a million years overcoming billions of problems, until meeting the human race. The race that wiped out his entire bloodline for its horn.
Heartbreaking pictures of Sudan’s guard comforting him to his death have been circulated by CNN, ABC, SBS, New York Times and more but are we really paying attention? The Centre for Biological Diversity states that the rate of extinction is currently anywhere between 1000 and 10,000 times higher now, just because of humans.
In 2015 we lost another species when the Bornean Rhino was declared officially extinct in the wild. Now, there are more species heading in the same direction; the Bornean Orangutan is now listed as critically endangered by the IUCN Red List. The Asian Elephant is endangered and so is the Bornean Sun Bear.
It truly is a cruel symbol of our disregard for conservation and animal welfare, and it is up to us now to change the way we think and act and turn the trend around.
This news has sparked conversation and allows us to change the destiny of other animals. With so many animals in need, we thought we would start with the little guy. The world’s smallest bear.
At Sun Bear Sunscreen, we donate 80% of our profits to saving the Sun Bear. It is estimated that their population has reduced by over 30% in the last 30 years. Our profits aid Dr. Wong from the Bornean Sun Bear Conservation Centre in rescuing and rehabilitating imperilled bears and releasing them back into the wild to reverse the declining population trend.
The Sun Bear Sunscreen Team 😊